I live for brand pop-ups, especially when they mean I don't have to leave Brooklyn. This weekend, Everlane's Day Market is taking up real estate on Bedford Ave. I love Everlane for their classic style and commitment to transparency. This morning they opened shop with mini flower bouquets, popsicles and most importantly, their Day Collection (including their most coveted Day Heel).
Since I live only a few subway stops away, I dropped by almost as soon as the pop-up opened, hoping it would be a little quieter if I beat the crowd. Of course, I was wrong. New York women love Everlane, and the tiny light-filled space was bursting at the seams from the minute the doors opened.
It was well worth the visit however, because not only was everything beautifully merched, but after trying on a pair of gorgeous Day Heels in Citron Suede, I impulsively bought them. Honestly, I was taken in by the adorable color, comfortable fit and free flower boquet. Well played Everlane.
I snapped a few photos to share while I was shopping.
The Day Market is at 190 Bedford Ave until tomorrow.
